Simms is a brand founded on the pillars of innovation. It was the brainchild of visionary angler John Simms who saw a need to develop better waders and accessories than what was then available on the market. That quest led to the development of Simms Fishing Products in 1980. During that era, Simms was one of the first companies worldwide to introduce neoprene waders, which provided enhanced warmth and waterproofing armor for serious anglers pushing the limits of their fishing pursuits.
The brand continued to progress under the Jackson-based Life-Link International banner through the ’80s. But it took a giant leap in 1993, when current owner, K.C. Walsh, a passionate angler and entrepreneur, acquired the company and relocated it to Bozeman. Walsh grew up in a fly-fishing family and it was his life-long dream to live, and work, and play in Montana.